December 20, 2008

Sending an Email Newsletter? Make Sure Your Content Rocks!

by Irene Nash

email newsletter

Thinking about sending out a monthly email newsletter to your real estate clients?

The first question to ask yourself is, “What information am I going to be sending?”  Or, more specifically, “Why should someone open this email?”

This is HUGE.  Let’s face it, can you think of any one of your clients who’s not already bombarded with marketing?  People are so pressed for time these days, and every one of us has to sort through an email inbox that’s cluttered with unwanted correspondence.

How many times can you expect your clients to continue opening emails telling them that you once again sold or listed a home?

On the flip side (and partly because people are so busy) there’s plenty of useful information that homeowners need and are not getting.  Things that you know that can help them increase the value, safety or enjoyment they get from their current or future home.

Let me say that again, because it’s really important:

People need information that helps them increase the value, safety and enjoyment they get from their real estate.

This is how we structure the main content of all our done-for-you real estate e-newsletters at Tools For Real Estate.  After all, can you think of any current or future homeowner who would say “No” if you asked if they’d like to increase the value, safety or enjoyment they got from their home?

No one would say that.  That means it’s a good basis for the content you put in your email newsletter.

If you’re writing your own client e-newsletter check back in to this blog for more tips.  And if you’d like to save yourself some time and stress, please check out our done-for-your email newsletters at

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