I was teaching a clock hours class the other week and surveyed the agents to find out what they were doing for marketing and how it was working out.
The person who had the best results from a specific marketing push was a lady who dropped pumpkins off at her clients’ homes before Halloween and got a listing, as well as a good potential for a second listing.
I’m recommending a great book that I wish I had picked up right when I started real estate (instead of nine years later!)
Want an eye-catching way to advertise to home buyers? Send this picture as a postcard, with the tagline “Considering Your Next Move?” to prospective home buyers, with a blurb about your services on the back.
(Hey – dogs, dry humor – it’s an unbeatable combination. )
This photo is available here at Dreamstime, which is a royalty-free photo source where you can purchase credits that you use to buy photos with.
For this one you’d want the 300 dpi option (the second one) so that it would print correctly, which would cost just $2. (The version on the left is watermarked, too small to use and copyrighted unless you actually purchase it at Dreamstime.)
If you want a super easy-to-use, high quality real estate postcard service try XpressDocs – they will actually take an order up to 2 pm CST and have it at your doorstep the next business day.
Well, confession time here at The Agent Guide headquarters. We’re in the process of a massive website makeover, including even a domain name change (so that I don’t have to spend the rest of my life explaining on the phone that no, I am not “The Agent Guy”. :)
OK, not all of my business photos have turned out as sketchy as the one above. (Trust me though – I’ve had some close runner-ups.)
In any case, I ran across some excellent photo tips in Christopher Knight of EzineArticle.com’s blog post on how to take a great business photo.
It’s a short article, but he tells you which direction you should face for a Western audience (something I’d never even considered), and explains exactly how to look at the camera in order to ‘grab’ the viewer.
So enjoy! (Just click on the hyperlink above to go straight to the article.)
So… On Sunday, the other agent said you could expect the inspection response from his clients to arrive on Monday or Tuesday.
Now it’s Tuesday 3 pm, and so far nothing.
Technically, they’re still within the time frame they mentioned (and their legal deadline doesn’t run out until Wednesday).
On the other end, your own clients know that you might not get any response at all until all the way up until Wednesday and it would still be OK.
So do you call your clients to check in anyway on Tuesday?
If you haven’t already picked a target market, now is the time to choose one that has good potential for you and focus on it. While you may like you are limiting yourself, you are actually giving yourself the opportunity to fully develop your expertise and capture market share as a result.
Sure, that sounds like a good idea. But what does this really mean? Let’s look at how you might structure a target market strategy.
Target Market: Families with small children looking to move into and/or upsize in a specific geographic area.