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How To Get Real Estate Testimonials – In Your Hands! (#002)

Did you know that testimonials are one of most under-used sales tools in real estate? The power of your current clients to sell your value to others is far greater than your own power to sell yourself. And unlike most forms of real estate advertising, testimonials are free!

So… why is that most agents spend years generating happy clients without a written word to show for it?

Let’s explore three simple but highly effective steps that will get those glowing testimonials right into your hands.

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Great Real Estate Marketing Pop-By Idea

Looking for a nice way to reconnect with your real estate clients?  At this morning’s office meeting I heard from some agents who are popping by their clients’ homes to say hello and drop off a Hot/Cold thermal bag as a gift.  These bags keep items hot or cold for up to 3 hours, and are great for summer get-togethers and picnics.

Personally I’d be pleased if someone dropped one of these off on my doorstep – I don’t have any, and they look really handy.  You can currently get Hot/Cold thermal bags for just $2.38 each ($119 per case of 50) at the American Bag Company.

Top Reasons People Unsubscribe from Email Newsletters

Are you sending out real estate marketing via email to your prospects and clients?  Email can be a powerful tool for you and an incredibly useful medium for your readers, as long as you remember… real estate email marketing needs to be approached CAREFULLY.

Here’s a recent graph from the marketing research firm Marketing Sherpa that shows the top reasons why people unsubscribe from business emails.

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Newby Tuesday Tip – Listen First, Talk Second

basset with big ears

Have you ever gone on a long-awaited appointment to a professional, like a doctor or counselor, and ended up disappointed because after all that build-up you felt like that person hadn’t really listened to you?

Well, I remember once as a pretty new agent I was being interviewed by prospective buyers who made me nervous, and almost as soon as they sat down I started in on my big buyer agent spiel – complete with workbook, etc.

I could feel them disconnecting from me with every passing minute, but I didn’t know what to do.  It was like being some kind of horrible Broadway tap dancer who couldn’t stop tapping.  (Except there was no big cane to reach out and pluck me off the stage.)

Here’s what I learned from that:

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Monday’s Marketing Tip – Use Marketing that Survives

Postcards are a great way to market yourself in real estate.  People don’t need to open an envelope to see what you sent them, and your postcard is almost guaranteed to get at least a three second look.

But what makes people want to keep your postcard around for more than three seconds?  If you’re sending out the typical ‘Just Listed’ postcard, chances are not much.

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