Irene Nash – Page 6 – Lab Tested Real Estate
Irene Nash

Author Archives: Irene Nash

Sometimes, Call When You Have Nothing to Say

Dog with headsetSo… On Sunday, the other agent said you could expect the inspection response from his clients to arrive on Monday or Tuesday.

Now it’s Tuesday 3 pm, and so far nothing.

Technically, they’re still within the time frame they mentioned (and their legal deadline doesn’t run out until Wednesday).

On the other end, your own clients know that you might not get any response at all until all the way up until Wednesday and it would still be OK.

So do you call your clients to check in anyway on Tuesday?

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Is This Mistake on Your Website?

AnchorWant to make friendly with the search engines?

If you’re like a lot of agents, your website (yes, even your expensive custom designed website!) is losing valuable online traffic even as you’re reading this.

The good news is that if it’s due to the common mistake we cover below, it’s a relatively easy fix.

Here’s the scoop:

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What’s Your Target Market?

If you haven’t already picked a target market, now is the time to choose one that has good potential for you and focus on it. While you may like you are limiting yourself, you are actually giving yourself the opportunity to fully develop your expertise and capture market share as a result.

Sure, that sounds like a good idea. But what does this really mean? Let’s look at how you might structure a target market strategy.

Target Market: Families with small children looking to move into and/or upsize in a specific geographic area.


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The Value of a Good Buyer’s Agent – Part 2

A couple of points from my recent comment on Redfin’s blog:

(Actually, my comment that was submitted to but never made it onto Redfin’s blog…)

The concept of not having a buyer’s agent present at a home inspection (especially since it typically means having the listing agent there with the buyers instead) makes no sense. There are many things a buyer agent knows from years in the business that a buyer would have no reason to ever know, and that the listing agent has no motivation or obligation to point out.

Consider the value of the buyer’s agent who explains to an unwary buyer that a $200 sewer scoping inspection can save them tens of thousands later, or that you often need to tweak the contract language slightly in order to guarantee the buyer a thorough septic insepction? (Twice this has saved my buyer clients money, once to the tune of a $10,000 new septic system.)

And how about just knowing how much to pay for a home? Before I help my buyer clients make an offer on a house we basically do a comparable market analysis, exactly as though it were our home and we were about to put it on the market. Pricing a home correctly (to hopefully about 1% or less plus or minus, not, say, 7% plus or minus, as per Zillow’s stated range of error for Zestimates) takes skill and expertise, and when you look at the money involved, the potential loss that a buyer risks from an incorrect estimate eclipses the amount they stand to get credited back from the buyer’s agent who doesn’t show up.

I have yet to see an online estimator that could tell me when a home has high or low ceilings, an open or boxed up floor plan, good or crummy light, or a large or unusually small master bedroom – just a few of the key intangibles that make a big difference in market value.

The buyer who purchases without this kind of advice simply has no awareness of what they’re not getting. It’s true that “You don’t know what you don’t know” – but it can still cost you plenty.