Author Archives: Irene Nash
Author Archives: Irene Nash
Here’s a handy tool you can use when you’re calculating deadlines in your real estate transactions. It’s TimeandDate.com’s date calculator, which allows you to enter in a date, then choose a number of days, weeks, or months to add in order to come up with a final date. Here’s an example of what it looks like:
They also have a tool for determining the number of days between two dates – click here for that calculator, or on the image above for the future date calculator.
(Of course, keep in mind that ultimately you’re responsible for determining timelines correctly, regardless of what the calculator comes up with. :))
Do you sometimes lose track of when the various housing and economic reports are coming out? It’s easy to do, but since newspapers start buzzing as soon as the Case-Shiller housing numbers or new unemployment figures are released, it’s good to know in advance what’s coming up. That’s where MarketWatch.com’s economic calendar page comes in handy. It shows you the time and date of each upcoming economic report release, and provides the previous report’s data for comparison. For example, coming up this week are the Cash-Shiller home price report for January, pending home sales data, and the unemployment rate for March 2011 – all numbers that are likely to affect the real estate market.
Looking for a nice way to reconnect with your real estate clients? At this morning’s office meeting I heard from some agents who are popping by their clients’ homes to say hello and drop off a Hot/Cold thermal bag as a gift. These bags keep items hot or cold for up to 3 hours, and are great for summer get-togethers and picnics.
Personally I’d be pleased if someone dropped one of these off on my doorstep – I don’t have any, and they look really handy. You can currently get Hot/Cold thermal bags for just $2.38 each ($119 per case of 50) at the American Bag Company.
Are you sending out real estate marketing via email to your prospects and clients? Email can be a powerful tool for you and an incredibly useful medium for your readers, as long as you remember… real estate email marketing needs to be approached CAREFULLY.
Here’s a recent graph from the marketing research firm Marketing Sherpa that shows the top reasons why people unsubscribe from business emails.
Here’s something you should know about your marketing:
There are ways to write that make people very likely to DO what it is you want them to do.
Here’s the problem:
Thinking about sending out a monthly email newsletter to your real estate clients?
The first question to ask yourself is, “What information am I going to be sending?” Or, more specifically, “Why should someone open this email?”